BEVERLY HILLS, Calif., Sept. 8, 2004 -- SEPHORA launches CITY Lips Collagen Peptide Lip Plumping Treatment throughout France into 186 SEPHORA stores and combines the industry's #1 selling collagen lip treatment with the world's leading premium cosmetic retailer. CITY Lips plans to expand into the rest of Europe by the end of 2005. SEPHORA is a powerful distribution channel with 418 stores in 10 countries including the United Kingdom, Italy, Spain, Portugal, Greece, Poland, Romania, Czech Republic and Russia.

"We are thrilled to partner with such a reputable and prestigious company like SEPHORA and we are delighted to have CITY Lips available right in France," said Marie Taylor, co-founder of CITY Cosmetics. "We have created an overwhelming demand throughout the world for CITY Lips, and we are pleased to be able to send our International customers to a local SEPHORA store."

About CITY Lips and the Science Behind The Product

CITY LIPS LIP PLUMPER
Collagen Lip Plumping Treatment - exclusive formula gives you the luscious full-looking lips you’ve always wanted. Clear @ exciting new colors!! GET 10% off!!

CITY Lips is the market leader in the Collagen Lip Treatment category. CITY Lips is sold in 84 countries and is the #1 selling Lip Product at SEPHORA stores nationwide in the United States. CITY Lips attributes their success to the cutting-edge science behind their product. CITY Lips is a revolutionary Collagen-Peptide Lip Plumping Treatment that uses Oligopeptide and Celadrol Technology to increase lip size safely and painlessly by stimulating lips to produce their own collagen and hyaluronic acid. CITY Lips' exclusive formula builds and repairs collagen, makes lips fuller, and reduces wrinkles to makes you look years younger. "CITY Lips plumped peoples lips an average of 3 millimeters," said Karen Rauen, Good Housekeeping Institute's chemistry director. CITY Lips is used by celebrities and movie stars and is considered "Hollywood's best kept secret".

FREEZE PLUMP LIPS 24/7
Get noticeably fuller, sexier desirable lips without injections!! Our most popular lip plumper!

For more information about the science behind CITY lips visit: www.CityCosmetics.com or for a SEPHORA store in your area, please visit: www.SEPHORA.fr

US Media Contact:
CITY Lips Media Relations
800-413-CITY (2489)
Media@CityCosmetics.com

France Media Contact:
SEPHORA France PR Contact
Laetitia Rambaud
65 av Edouard Vaillant
92100 Boulogne - Billancourt
France
lrambaud@sephora.fr

SEPHORA is a Registered Trademark and property of its respective owner.

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