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Retinol, the proven anti-ageing ingredient - RoC challenges women to see visible wrinkle reduction in 12 weeks

Retinol, the proven anti-ageing ingredient - RoC challenges women to see visible wrinkle reduction in 12 weeks

(press release from Red Consultancy)

RoC, the anti-ageing skincare expert, is challenging women to put their RoC Retin-Ox+ range to the test with the launch of the RoC 12 Week Challenge. Many women feel they are constantly searching for an anti-wrinkle skincare product that really works for them, but trying something new often feels like a gamble - how do you know if it's actually going to work? Well now RoC is giving women an easy and measurable way to put their products to the test with the RoC 12 Week Challenge. By using RoC Retin-Ox+ just once a day, for 12 weeks, women can get clinically proven visible wrinkle reduction.

RoC's Retin-Ox+ range contains the super-ingredient Retinol (Vitamin A), for fighting the appearance of wrinkles. So confident are RoC in Retinol that they want women take up the 12 Week Challenge and see the results for themselves.

A report published in the Archive of Dermatology journal proved in clinical tests that 'topical retinol improves fine wrinkles associated with natural ageing.' As pioneers of Retinol, RoC has been using Vitamin A in its purest and most effective form (Retinol) as an essential ingredient since 1995, when it became the first brand to stabilise and patent the ingredient creating an effective over the counter cream that could be applied topically.

Led by RoC's work with the ingredient, Retinol was a major breakthrough in the skincare market in the 1990s and remains the biggest discovery in anti-ageing. "It was a huge coup to stabilise Retinol", says Natalie Issachar, Head of Research & Development for RoC. "We needed to make sure that the ingredient remained active in its purest form but at the same time ensure it could be formulated for a face cream women could use easily. Other anti-ageing ingredients have hit the beauty headlines since then but we believe nothing can beat Retinol."

As one of the few anti-ageing ingredients with scientifically proven efficacy, Retinol stimulates collagen production in the skin, and its application results in a reduction of the appearance of wrinkles and skin pigmentation. When using Retinol for the first time the optimum period to see significant wrinkle reduction is 12 weeks although women will begin to see results from the outset. After first application skin looks smoother. At 4 weeks, the skin will start to feel more radiant, smoother and firmer. At 8 weeks, the skin's elasticity is increased and crow's feet improved. Finally at 12 weeks, crow's feet and frown lines are visibly reduced and deep wrinkles will have diminished.

The RoC 12 Week Challenge is aimed at women aged 40+ as this is the time when the body's natural production of collagen decreases and wrinkles deepen. Taking part is easy; there are just three simple steps to follow:

1. Purchase RoC Retin-Ox+ - look out for the special RoC 12 Week Challenge pack (containing two RoC Retin-Ox+ Night products, a full information pack & £5 money off voucher) in store at Boots or via www.boots.com
2. Register at www.rocchallenge.co.uk for additional support, progress tracking and inspiration
3. Begin using RoC Retin-Ox+ once a day for 12 weeks

Nathalie Issachar comments, "With Retinol we have a proven and effective ingredient that attacks wrinkles by giving the skin back some of its collagen which we lose naturally as we get older. We are confident that women who take the 12 Week Challenge will be delighted with the results."

Women in France, the US and Canada have already taken part in the 12 Week Challenge, seeing first hand the impressive results Retinol has on the skin. So, to support and encourage women in the UK taking part in the 12 Week Challenge, RoC has developed a dedicated website www.rocchallenge.co.uk. The website will act as a support network to women involved in the 12 Week Challenge allowing them to access more information on the science behind RoC Retin-Ox+, tools to help track their progress and inspiration from real-life case studies.

The RoC 12 Week Challenge launches nationally 20th June 2007.

So give RoC 12 weeks and get visible wrinkle reduction - let the challenge begin!

- Ends -

For further information please contact the RoC press office on
0845 070 7613 or Jenna.Gifford@redconsultancy.com

Notes to Editors:

All of the products in RoC's leading intensive anti-wrinkle range RoC Retin-Ox+ contain Retinol. The range includes Day, Night, Eye and Serum products. In addition Retinol is contained in RoC MultiCorrexion (for multiple signs of ageing) and RoC Body Modelling (where Retinol is used to reduce the appearance of cellulite).

RoC was developed in French pharmacies and has been a leading French skincare brand for the last 50 years. RoC has always been devoted to developing anti-ageing products that guarantee visible and lasting results for healthier, younger-looking skin. From research and development, through clinical trials, consumer tests, manufacturing, and quality control, RoC ensures at every step that its promises it makes are being kept.

RoC is a JOHNSON & JOHNSON Ltd. brand.
Registered office: Foundation Park, Roxborough Way, Maidenhead, SL6 3UG
 

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