Launch of Juvederm in US

WALTHAM, Mass., April 26 -- Millennium Research Group's (MRG) Facial Aesthetic Marketrack results indicate that the launch of Allergan's Juvederm product line in January 2007, has had positive reception in the dermal filler market over Q1.

While Medicis Pharmaceutical Corporation remains the strongest competitor in the dermal filler market, it is now being challenged by Allergan whose Juvederm product line will play an important role in the facial aesthetics market. Allergan also sells the popular Botox Cosmetic product for aesthetic use.

"Because the facial aesthetic market will grow at over 25% in the next year, there is room for new competitors in the US, such as Allergan, to expand their product offerings," says Barbara Tassa, Analyst at MRG. "As this market continues to develop, we expect nearly all companies to grow their aesthetic product portfolios to accommodate specific patient aesthetic needs."

MRG offers a number of products on the global facial aesthetics market. For ongoing quarterly tracking of market shares by brand, MRG offers its Marketrack service. This service tracks Facial Aesthetic markets in the US, Canada, Brazil, and France. Besides market share, this service also provides brand level usage (units, average selling price, and revenue), detailed procedure numbers by injection site and product type, and practitioner practice information.

For in-depth analysis and 5-year growth forecasts, MRG offers its Global Markets for Facial Aesthetics 2007 report series which includes individual reports on the US, Europe, Asia Pacific, Canada, Brazil and Mexico. Companies covered by MRG facial aesthetics market research include Allergan, Solstice Neurosciences, Ipsen, Q-Med, Medicis, Bioform Medical Inc., Dermik Labs, Sanofi-Aventis, Mentor, Teoxane, Lifecell, Fascia Biosystems, and Artes Medical.

About Millennium Research Group
Millennium Research Group, a Decision Resources, Inc. company, is the global authority on medical technology market intelligence and a leading provider of strategic information to the health care sector. Focused solely on the medical device, pharmaceutical, and biotechnology industries, the company provides its clients with the benefits of its specialized industry expertise through published reports and customized consulting services. All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders. For more information, contact:
Amy Krohn
Millennium Research Group
416-364-7776 x101
akrohn@mrg.net

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