SolarSafe UV Monitor Wristband Launches in the United States

HUNTINGTON BEACH, Calif.--Sept. 21, 2006--With recent climate changes and longer periods of intense sun exposure, there is a great deal of concern about how to protect ourselves from the damage caused by the sun. Specialists have warned that melanoma rates are soaring. According to American Academy of Dermatology, two new cases are diagnosed every minute and one person is dying from skin cancer every hour. Melanoma has become the second most common cancer among 15-34 year olds and people in their 30's are being diagnosed with it at the same rate as those in their seventies.

But how do we stay safe in the sun? A revolutionary product used throughout Europe and Australia is finally available in America: the SolarSafe UV Monitor wristband, a new patented way to monitor your exposure to sun and to help avoid sun damage.

Designed by doctors, the waterproof, adjustable wristband fits both adults and children and allows wearers to monitor at a glance exposure to harmful UVA and UVB rays through its color change. The color changes alert the user to either reapply sunscreen or to get out of the sun. It's as simple as that!

SolarSafe USA is launching US retail sales and a sun safe awareness campaign this year. The product launch in the US Market started with a national cable segment featuring the SolarSafe Bands on the HGTV show "I Want That." SolarSafe launched on-line sales and is taking orders for national and regional retailers now, following a successful trade launch at the National Association of Chain Drug Stores conference earlier this month.

Here's what the experts say...

According to the Sun Safety Alliance (SSA), Skin cancer is at a record high with more than one million cases reported in the U.S. each year. It is estimated that 80% of lifetime sun exposure occurs before age 18, however, regular use of sun block with SPF of 15 or higher during the first 18 years of life can reduce the risk of some types of skin cancer by up to 78%. Sun Safety Alliance is a non-profit coalition whose mission is to educate children and families about the importance of sun safe behavior.

"SolarSafe represents a major advancement in the prevention of skin cancer, premature skin aging, and the discomfort that arises from sun-burn. By empowering children to monitor their exposure to the sun and to take action to prevent damage to their skin, parents who insist on their child wearing SolarSafe can take heart that they are doing everything, and the right thing, to help protect the health and well being of their children," Dr Mark Atkinson, Holistic Medical Physician.

"SolarSafe is an effective and fun way to provide protection from harmful UV rays while outdoors," Ernie Bodai, MD, Leading US Cancer Surgeon.

Where can consumers find it? SolarSafe bands are expected to be in stores nationally this year and are available in various specialty retail locations such as Nugget Markets in Northern California. SolarSafe USA is currently in discussions with mass merchandisers for late summer installments into Sun Belt stores and expecting specialty deployment in beach related consumer promotions. Until then, the bands are available at www.solarsafe.com.

"One of our goals in the launch of SolarSafe in the United States is to get the product into consumer's hands both in promotional programs and retail partnerships. Once consumers see how easy it is to monitor UV exposure they will adopt the new technology for daily use," John Lyons co-chairman of SolarSafe USA. "SolarSafe bands will provide the user a visual awareness of UV exposure and will help build new habits for outdoor activities including initial application and subsequent re-application of sunscreen, use of apparel and seeking shade."

"This is an exciting new category of sunscreen protection for sun lovers that matches today's `Healthy but Safe Skin Lifestyle,' it allows mothers and children to monitor their sun exposure in a fun way," Ed Conroy, Vice President, New Pharmaceutical Strategies.

SolarSafe Product Box: 7 waterproof wristbands for $6.50. Larger family packs will also be available in stores next spring and summer.

SolarSafe is now available at Nugget Stores; to find out more call 562-787-4128 or visit www.solarsafe.com.

Contact:

SolarSafe USA
Corie Isbell, 562-787-4128 (for press pictures or further
trade information) 
or
SolarSafe Sales, 714-848-0706 (for Sales and Retail 
information)

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