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(press release from Rodeo Drive Plastic Surgery)

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May 24 2005 - New plastic surgery techniques in Beverly Hills, California are creating improved results for tummy tuck and abdominoplasty. One plastic surgeon has developed the Rodeo Drive Belly Button to enhance the results of cosmetic surgery.

Plastic surgery has become a staple of popular culture, but often, lost in the furor, are stories on some of the real advances in the field. Dr. Lloyd Krieger, Medical director of the Rodeo Drive Plastic Surgery, specializes in Abdominoplasty, commonly known as the Tummy Tuck. This process is performed on men and women who have excess skin and fat around the abdominal area. When this procedure is done, the belly button is moved to a new position. But what makes the procedure done at Rodeo Drive Plastic Surgery unique is that the bottom of the belly button is stitched more tightly to the deeper tissue to highlight a natural effect. The result has become known as The Rodeo Drive Belly Button.

Since the standard re-creation of a belly button was often "floating" in the belly, it did not have a natural appearance. The belly button was not attached to the deeper and surrounding tissues in a natural fashion. The Rodeo Drive Belly Button was created to address these issues. It creates a stronger "hood" at the top by stitching the top of the belly button loosely to the deep tissues of the abdominal wall. This creates a solid platform for piercing, and also throws a darker shadow within the hole of the belly button, creating a more natural appearance. The bottom of the belly button is stitched more tightly to the deeper tissues to highlight these effects.

“We're working with younger patients than used to get tummy tucks,” explains Dr. Krieger. “Now we're doing the procedure on people in their late 20's and early 30's - these are women who want it all, family, career and a great body. Many of the women in this generation have their belly button pierced. Current fashion for younger women also calls for low-cut jeans that show off the belly button.”

Rodeo Drive Plastic Surgery: Nestled next to Chanel, Dior and Tiffany & Co., Rodeo Drive Plastic Surgery is the only plastic surgery center on Rodeo Drive. The posh 5,000 square foot facility looks more like a boutique than a doctor’s office.

Rodeo Drive Plastic Surgery is accredited by AAAHC and Medicare and the full-sized operating rooms and recovery suites are equipped with the latest equipment and fully staffed at all times to provide the best patient care possible. “We designed our center to combine the convenience of storefront shopping with what I call the Four Seasons treatment.,” Dr. Krieger concludes. “Because cosmetic surgery is elective, people are looking for a first-class experience, and that’s what we offer at our center.”

Rodeo Drive Plastic Surgery
(310) 550-6300
www.RodeoDrivePlasticSurgery.com

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