Skin Analysis Predicts Our Facial Future

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LOS ANGELES--April 18, 2005--Predicting the future of your skin is now a reality with the latest breakthrough in digital technology, announces Beverly Hills Aesthetics - www.bhaesthetics.com, the non-surgical specialists. Now, for the first time, it's possible to find out how fast the skin on your face and neck is destined to age and what damage has already been done. Dr. Sam Assassa, aesthetic medicine specialist and founder of Beverly Hills Aesthetics, has introduced VISIA(TM) Complexion Analysis. VISIA provides breakthrough digital high-resolution photographs and computer analysis of the skin's complexion, enabling clients to discover what issues may be causing additional signs of aging.

"VISIA is the very latest and only diagnostic procedure that can identify what you can do to turn back the hands of time and save your skin from aging faster than it has to," said Dr. Assassa. "This procedure was designed for people who worry that their skin can't ever return to its youthful, glowing appearance."

First Dr. Assassa takes high quality digital images of the various layers of skin. The images are then analyzed by the computer to measure skin conditions, wrinkles, evenness, spots, texture, pores and pigmentation as compared to the same age group. The skin is analyzed in the following categories: brown spots; pores; porphyrins (bacteria beneath the skin that causes acne, redness and thereby uneven tone to the skin); wrinkles; evenness; and UV spots.

"The UV mode, which is extremely important in California, shows subsurface skin conditions, including sun damage that will give you a picture of what your skin will look like ten years from now," comments Dr. Assassa. "If people don't start taking preventive and restorative measures to reverse damage now, it will be much harder to fix the problems in the future. And best of all, the cost of this procedure is extremely inexpensive."

The cost of a Beverly Hills Aesthetics Skin Analysis is only $50, including a consultation with Dr. Assassa with recommendations for a personal anti-aging skin rejuvenation program. In addition, there are several ways to receive a complimentary session. If clients purchase a package of skin rejuvenation treatments, the baseline VISIA and a follow-up in three-to-six months are all free.

In addition to the diagnostic benefits of the procedure, VISIA also gives Dr. Assassa an objective way to judge the improvement that clients are receiving from skin rejuvenation regimens and procedures that are offered at Beverly Hills Aesthetics. These procedures include fillers such as Restylane(R), in which results are seen immediately; the GlowPeel(TM) and Botox, where results show up in about a week; MesoLift; Microdermabrasion; FotoFacial(TM); Mesolift and Titan(R). "VISIA helps tremendously with documenting the positive changes received from these therapies," stated Dr. Assassa. "It's truly a revolutionary tool."

About Beverly Hills Aesthetics

Providing the latest in non-surgical aesthetic services in ways that you can effectively maintain your youth and vitality with minimal downtime. We strive to set the standards for professional leadership, responsibility and results to our clients and peers worldwide through constant education and research.

For more information, contact Dr. Sam Assassa and his professionally trained staff at Beverly Hills Aesthetics, 9135 W. Olympic Blvd, Beverly Hills, CA 90212, toll free at 866-DR90210 or (310) 247-2251 or on the Web at:
www.bhaesthetics.com

Note to Editors:

Dr. Assassa is available for interviews and VISIA Skin Analysis demonstrations. To film a procedure on an actual patient, cover your reporter getting a VISIA or to receive before and after photos, contact Lisa Buyer at 954-354-1410 x14 or Jill Swartz at 561-703-5851.

About Sam Assassa, M.D.

Dr. Assassa received his Medical Doctor Degree in 1980 with honors, then had a series of internships and residencies in Chicago at Loyola University affiliated hospitals, and in Cleveland at Case Western University affiliated hospitals. In 1986, Dr Assassa opened his private practice in Huntington Beach, CA. Since 1995, he has been exclusively practicing aesthetic medicine in Beverly Hills, CA.

For Beverly Hills Aesthetics, Beverly Hills
Lisa Buyer, 954-354-1410 x14
lbuyer@moxie-group.com

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