THE CELLULITE SOLUTION

LOS ANGELES, April 11-- It's an unnerving statistic: 90% of women who have gone through puberty are affected by some form of cellulite. Rather than spending hundreds of dollars to smooth out the dimples in the skin, only to come away with, minor, temporary results, Dr. Howard Murad offers a scientifically proven solution to increase skin firmness by 78% and reduce the length of stretch marks by 47% -- taking that body back naturally, and non-surgically, in his new book The Cellulite Solution on sale here for $16.47!! (St. Martins; $24.95).

Widely acknowledged as one of the country's foremost authorities on internal and external skin care and drawing on his thirty years experience as a dermatologist, pharmacist, and researcher, Dr. Murad offers the first definitive roadmap to reducing dimpling and improving stretch marks that is actually backed by science. His ground-breaking program outlines simple nutritional and lifestyle modifications, combined with topical treatments, which work together to provide the body with all the tools it needs to repair uneven, lumpy skin on its own.

"Cellulite is not the result of too much fat in your body," explains Dr. Murad. "The actual cause of cellulite is water damage and weakening of the skin cells and connective tissue, allowing the buoyant fat cells to push into the dermis, the middle layer of the skin, and show through the surface, resulting in cellulite."

Dr. Murad's program for healthy skin, is based on understanding the inner workings of the body, which he calls "The Water Principle®" -- that disease and aging have the same underlying result -- less water in the tissue. Dr. Murad has formulated methods to allow the water, consumed by the body, to penetrate into the cells, making them stronger and healthier, reducing aging, disease and problems such as cellulite.

As a Los Angeles dermatologist, Dr. Murad understands women with a high body image and those that refuse to tolerate physical flaws. The Cellulite Solution offers resolutions to help effectively treat dimples and stretch marks while improving overall health.

Dr. Murad is widely acknowledged as one of America's foremost authorities on internal and external skincare and was named one of the top dermatologists in the country by Vogue magazine. A board-certified dermatologist, trained pharmacist, and Associate Clinical Professor of Dermatology at UCLA, Dr. Murad oversees a thriving practice in Los Angeles, California. He has personally treated nearly 50,000 people with all types of medical problems. From managing acne, reducing wrinkles, and sun damage, to keeping good skin looking great, he has answered his patients' needs with his unique internal/external approach.

A true visionary, Dr. Murad has been instrumental in changing the fields of skincare and dermatology, as we know them today. Dr. Murad holds 16 patents, with several more patents pending. With scientifically proven results, each signifies a breakthrough in the field of anti-aging or skin health. He has been instrumental in changing the fields of skincare and dermatology, as we know them today. He has a number of significant "firsts"
to his credit, including:

     * Medi-spa: Dr. Murad established a prototype of one of the first
        medically supervised day spas where estheticians trained with a
        dermatologist to promote overall wellness and approach the skin
        scientifically and holistically. (1985)

     * Doctor-branded skin care: Dr. Murad was one of the first
        dermatologists to launch his own line of skincare. (1989)

     * Alpha Hydroxy Acids: Dr. Murad was one of the first to create
        professional strength AHA formulas. (1989)

     * Murad Recipe: Dr. Murad was one of the first to include a unique blend of antioxidants, anti-inflammatories and hydrators to address intrinsic aging. (1992)

     * Internal Skincare(R): Dr. Murad was the first to introduce the concept of Internal Skincare supplements formulating patented combinations of nutrients, scientifically targeted for specific skin conditions to heal, fortify and protect from the inside out. (1995)

     * Patented formulas: Dr. Murad holds 16 patents, with several more patents pending. With clinically proven results, each is a
        breakthrough in the field of anti-aging or skin health. (1997)

     * Infusion technology: Dr. Murad was one of the first to stabilize
        Vitamin C, using it to treat environmental damage and unwanted pigmentation. (1997)

     * Pomegranate technology: Dr. Murad was the first to utilize the antioxidant benefits of pomegranate in skincare products. (1998)

Technoceuticals(TM): Dr. Murad coined the term that combines cosmeceuticals, nutraceuticals and technology to treat the skin. (2001)

Vitalic(TM): Dr. Murad introduced a complete line of dual-action products, featuring the Energizing Pomegranate Complex, to revitalize the skin and senses. (2002)

Resurgence(R): Dr. Murad developed the first comprehensive skin care regimen targeted to the specific needs of the peri-menopausal and menopausal woman. (2002)

The Murad Method: Published by St. Martin's Press features Dr. Murad's 5-week program for youthful, healthy skin. (2003)

Redness Therapy(TM): The first comprehensive skincare regimen formulated to address Rosacea-like redness. (2004)

The Cellulite Solution on sale here for $16.47!! is available for $24.95 at Amazon, and Barnes & Nobles nationwide. Murad products are available at the Murad Center for Inclusive Health, Los Angeles, Sephora stores nationwide and select Murad salons and spas. For locations offering Murad professional services, please call 800-33-MURAD or visit:
Murad - Where skincare meets healthcare.

Knowledge is Power. Information is How You Get It!

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