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Valeant Pharmaceuticals Expands Kinerase® Availability to High-End Retailer Sephora

Skin Care Line Debuts at Sephora and Sephora.com this March

(press relase from Valeant Pharmaceuticals International)

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COSTA MESA, Calif., March 29, 2005 -Valeant Pharmaceuticals International (NYSE:VRX) announced today that its Kinerase® brand of skin care products - previously only available through dermatologists, plastic surgeons and high-end spas - will be available directly to consumers through beauty retailer Sephora's 97 stores and on Sephora.com

Kinerase Cream, Kinerase Intensive Eye Cream and Kinerase C6 Peptide Intensive Treatment have been chosen by Sephora for coveted placement in their prestige "Skin Solutions" section in store; while the entire product line will be available on Sephora.com

Kinerase will celebrate the launch of the product line in Sephora stores on Tuesday, April 12, where Valeant will invite its recently announced spokesperson, Courteney Cox to be available at its 5th Avenue location in New York. Ms. Cox will be present to support Kinerase and discuss why she is so proud to be endorsing the line. Attendees will also have the opportunity to experience the Kinerase line first hand and obtain a personal skin care analysis.

"I am pleased to announce that Kinerase will now be available to consumers throughout the United States through our association with Sephora and Sephora.com," said Wesley P. Wheeler, Valeant's President, North America and Global Commercial Development. "Consumers are savvier than ever and as a result they are demanding easy access to skin care products that produce the dramatic results that can be achieved through the use of Kinerase products."

"We are thrilled to offer Kinerase to our customers," said Allison Slater, Sephora's Vice President of Marketing. "We feel that the Kinerase product line will be an important addition to Sephora's skincare category. As a company that always welcomes innovation, we are excited to provide our clients with this new level of skincare in our stores."

Kinerase Cream, which was introduced in 2002, is one of the leading dermatologist-recommended moisturizers in the United States, Canada and Europe. The key ingredient in Kinerase is Kinetin, a nature-identical plant growth factor that allows the skin to retain more moisture, making the skin feel firmer and healthier, improving the skin's overall appearance. In a 24-week study of Kinerase Lotion, 90 percent of participants reported an improvement in the texture of their skin and 87 percent reported an overall improvement in the appearance of their skin.

Recently, Valeant introduced two new products, Kinerase® Gentle Daily Cleanser and C6 Peptide Intensive Treatment, to the Kinerase family of skin care products.

Kinerase Gentle Daily Cleanser is a pure and gentle foaming everyday cleanser that cleanses without irritation for healthier looking skin. It is infused with green tea extract, a potent antioxidant that soothes skin while cleansing. It is ideal for use on all skin types, including sensitive skin.

The C6 Peptide Intensive Treatment contains encapsulated vitamin C and vitamin E, in combination with green tea extract, to provide outstanding antioxidant benefits. The C6 Peptide Intensive Treatment offers the latest in skin care technology to enhance the benefits of the kinetin-rich Kinerase Intensive Eye Cream, Lotion and Cream moisturizers.

The Kinerase family of products includes Kinerase Cream, Kinerase Lotion, Kinerase Gentle Daily Cleanser, Kinerase Intensive Eye Cream, Kinerase with SPF15 and Kinerase C6 Peptide Intensive Treatment.

About Valeant

Valeant Pharmaceuticals International is a global, publicly traded, research-based specialty pharmaceutical company that discovers, develops, manufactures and markets a broad range of pharmaceutical products. More information about Valeant can be found at: www.valeant.com

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If You Found this Article Helpful You May Enjoy this article:

Valeant Pharmaceuticals Extends Kinerase® Skin Care Line with Two New Product Launches - Kinerase® Gentle Cleanser and C6 Peptide Intensive Treatment


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