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Valeant Pharmaceuticals Expands Kinerase® Availability to High-End Retailer Sephora
Skin Care Line Debuts at Sephora and Sephora.com this March (press relase from Valeant
Pharmaceuticals International)
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COSTA MESA, Calif., March 29, 2005 -Valeant Pharmaceuticals International (NYSE:VRX)
announced today that its Kinerase® brand of skin care products - previously
only available through dermatologists, plastic surgeons and high-end spas -
will be available directly to consumers through beauty retailer Sephora's 97
stores and on Sephora.com
Kinerase Cream, Kinerase Intensive Eye Cream and Kinerase C6 Peptide
Intensive Treatment have been chosen by Sephora for coveted placement in
their prestige "Skin Solutions" section in store; while the entire product
line will be available on Sephora.com
Kinerase will celebrate the launch of the product line in Sephora stores on
Tuesday, April 12, where Valeant will invite its recently announced
spokesperson, Courteney Cox to be available at its 5th Avenue location in
New York. Ms. Cox will be present to support Kinerase and discuss why she is
so proud to be endorsing the line. Attendees will also have the opportunity
to experience the Kinerase line first hand and obtain a personal skin care
analysis.
"I am pleased to announce that Kinerase will now be available to consumers
throughout the United States through our association with Sephora and
Sephora.com," said Wesley P. Wheeler, Valeant's President, North America and
Global Commercial Development. "Consumers are savvier than ever and as a
result they are demanding easy access to skin care products that produce the
dramatic results that can be achieved through the use of Kinerase products."
"We are thrilled to offer Kinerase to our customers," said Allison Slater,
Sephora's Vice President of Marketing. "We feel that the Kinerase product
line will be an important addition to Sephora's skincare category. As a
company that always welcomes innovation, we are excited to provide our
clients with this new level of skincare in our stores."
Kinerase Cream, which was introduced in 2002, is one of the leading
dermatologist-recommended moisturizers in the United States, Canada and
Europe. The key ingredient in Kinerase is Kinetin, a nature-identical plant
growth factor that allows the skin to retain more moisture, making the skin
feel firmer and healthier, improving the skin's overall appearance. In a
24-week study of Kinerase Lotion, 90 percent of participants reported an
improvement in the texture of their skin and 87 percent reported an overall
improvement in the appearance of their skin.
Recently, Valeant introduced two new products, Kinerase® Gentle Daily
Cleanser and C6 Peptide Intensive Treatment, to the Kinerase family of skin
care products.
Kinerase Gentle Daily Cleanser is a pure and gentle foaming everyday
cleanser that cleanses without irritation for healthier looking skin. It is
infused with green tea extract, a potent antioxidant that soothes skin while
cleansing. It is ideal for use on all skin types, including sensitive skin.
The C6 Peptide Intensive Treatment contains encapsulated vitamin C and
vitamin E, in combination with green tea extract, to provide outstanding
antioxidant benefits. The C6 Peptide Intensive Treatment offers the latest
in skin care technology to enhance the benefits of the kinetin-rich Kinerase
Intensive Eye Cream, Lotion and Cream moisturizers.
The Kinerase family of products includes Kinerase Cream, Kinerase Lotion,
Kinerase Gentle Daily Cleanser, Kinerase Intensive Eye Cream, Kinerase with
SPF15 and Kinerase C6 Peptide Intensive Treatment.
About Valeant
Valeant Pharmaceuticals International is a global, publicly traded,
research-based specialty pharmaceutical company that discovers, develops,
manufactures and markets a broad range of pharmaceutical products. More
information about Valeant can be found at: www.valeant.com ***********
If You Found this Article Helpful You May Enjoy this article:
Valeant Pharmaceuticals Extends Kinerase®
Skin Care Line with Two New Product Launches - Kinerase® Gentle Cleanser and C6
Peptide Intensive Treatment
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