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Valeant Pharmaceuticals Signs
Agreement with Courteney Cox To Represent Kinerase Skin Care Line
Kinerase® Taps "Friend" To Be First Spokesperson
(press release
from
Valeant Pharmaceuticals International)
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COSTA MESA, Calif., March 23, 2005 - Valeant Pharmaceuticals International
(NYSE: VRX) today announced that it has signed an agreement with actress
Courteney Cox to represent its Kinerase® line of skin care products in 2005.
As its first spokesperson, Cox will represent the brand through personal
appearances and in Kinerase® support materials distributed throughout the
United States, Canada and Europe.
Cox is best known for her role as "Monica" on the hit TV series "Friends,"
and was named one of People Magazine's "50 Most Beautiful People." Along
with appearing in several upcoming motion pictures, Cox is running Coquette,
a successful production company she formed with her husband, David Arquette.
She is also producing television projects for a number of networks and is
developing a full slate of feature films.
"Kinerase is a simple and effective skin care regimen that keeps my skin
looking healthy and youthful," said Cox. "Like every woman trying to juggle
family and career, I no longer have the time or patience for time-consuming
beauty routines. Kinerase is gentle but effectively maintains
younger-looking skin. I am proud and excited to represent a product that I
have personally enjoyed and recommended to my friends and family."
"We are delighted to have Ms. Cox sign on as a partner for Kinerase," said
Wes Wheeler, Valeant's President, North America and Global Commercial
Development, "She is naturally beautiful, instantly recognized and she loves
Kinerase. We are privileged to have her on our team and look forward to
working with her."
Kinerase Cream, which was introduced in 2002, is one of the leading
dermatologist-recommended moisturizers in the United States, Canada and
Europe. The key ingredient in Kinerase is Kinetin, a nature-identical plant
growth factor that allows the skin to retain more moisture, making the skin
feel firmer and healthier, improving the skin's overall appearance. In a
24-week study of Kinerase Lotion, 90 percent of participants reported an
improvement in the texture of their skin and 87 percent reported an overall
improvement in the appearance of their skin.
Today, the Kinerase family of products includes Kinerase Cream, Kinerase
Lotion, Kinerase Gentle Daily Cleanser, Kinerase Intensive Eye Cream,
Kinerase with SPF 15 and Kinerase C6 Peptide Intensive Treatment.
About Valeant
Valeant Pharmaceuticals International is a global, publicly traded,
research-based specialty pharmaceutical company that discovers, develops,
manufactures and markets a broad range of pharmaceutical products. More
information about Valeant can be found at: www.valeant.com
***********
If You Found this Article Helpful You May Enjoy this article:
Valeant Pharmaceuticals Extends Kinerase®
Skin Care Line with Two New Product Launches - Kinerase® Gentle Cleanser and C6
Peptide Intensive Treatment
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