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Buy STRIVECTIN EYE CREAM Here!! Same active formula as the original StriVectin-SD® without aromatic oils. Gentle for the delicate eye area.

 SALT LAKE CITY, March 30 - The American stretch-mark cream turned anti-wrinkle phenomenon, StriVectin-SD(R), is taking Europe by storm, rapidly setting sales records as it expands distribution across the continent. Parent company Klein-Becker USA(R) will showcase StriVectin-SD at Cosmprof 2005 in Bologna, Italy, April 1-4 (Pavillion 22, Booth A/13), and introduce new StriVectin-SD(R) Eye Cream to the international cosmetics community.

StriVectin has become a "staple" among United Kingdom and French cosmetics retailers. Currently StriVectin is the highest-selling sku in Harvey Nichols' Beyond Beauty area and the No. 1 selling skin care product in French Sephora stores. The anti-wrinkle phenomenon has recently become available in Italy, Spain, Poland, Portugal and the Czech Republic and sales are already extraordinary.

"StriVectin's results translate across borders," said Gina Gay, spokesperson for Klein-Becker, maker of StriVectin-SD. "It has sold remarkably well in the United States and we were flattered to see it embraced so quickly by sophisticated shoppers in the United Kingdom and France. I'm often asked why StriVectin is so popular worldwide, and the answer is simple: it works."

"For those people who have been looking for that much-sought-after elixir of youth, I think StriVectin is the answer to their prayers," said Daniela Rinaldi, Harvey Nichols Perfumery and Concessions Controller. "We are currently seeing a very strong cosmeceutical trend which is reflected in StriVectin sales, and it is a great alternative to going under the knife and invasive Botox treatments."

Building on StriVectin's success, Klein-Becker will introduce its new StriVectin Eye Cream to Europe at the Bologna Cosmprof exhibition. Already a best seller in the United States, sales of StriVectin Eye Cream are expected to equal those of StriVectin-SD across Europe. Said Gay, "The Eye Cream was developed to accommodate StriVectin-SD users who were sensitive to its aromatic oils and could not apply the original StriVectin formula directly to the orbital eye area. In the U.S. we're seeing equal sales of both products, which tells us that customers are purchasing both at once. We expect to see that trend continue in European markets."

The ultra-rich, yet lightweight Eye Cream contains the exact functional constituents as StriVectin-SD. Researchers simply removed the aromatic oils and added soothing agents developed specifically for the sensitive orbital eye area. The result: an Eye Cream that lightens dark circles and helps reduce the appearance of fine lines, wrinkles, and crow's feet... in the exact manner as the celebrated StriVectin-SD formula.

StriVectin-SD and the new Eye Cream are available in the United States at Sephora, Bloomingdales, Saks Fifth Avenue and Macy's, as well as dermatology and plastic surgeon offices. The Eye Cream will soon be available throughout the UK and Europe. For more information, visit:
www.strivectin.com

SOURCE Klein-Becker USA
Web Site: www.strivectin.com
www.KleinBecker.com

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