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U.S. Consumers’ Quest to Remain Forever Young Driving Growth in $12.4 Billion Cosmeceuticals Market, According to New Report

(press release from Packaged Facts)

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New York, January 18 – The U.S. market for cosmeceutical products is valued at $12.4 billion and has the potential to grow to over $16 billion by 2010, according to "Market Trends: The U.S. Cosmeceuticals and Anti-Aging Products Market" a new report by market research publisher Packaged Facts.

Skincare products dominate the market and controlled 52% of retail sales – or $6.4 billion – in 2004. Growth in this category, and the cosmeceuticals market overall, is being driven by U.S. consumers who are determined to defy the signs of aging. Increasingly, consumers are opening their wallets to purchase a regime of anti-aging products ranging from standard wrinkle creams to home microdermabrasion kits and Pitera-rich facial treatments that retail at over $140 and $300, respectively.

While plastic surgery is outside the parameters of this Packaged Facts report, surging stats prove that Americans are vain enough to take risks for the sake of appearance, whether it’s under the knife or through expensive creams, cleansers, and lotions. In 2003, for example, nearly 9 million people underwent procedures to look younger or enhance their personal appearance. It seems the latest round of skincare products are being used as alternatives, or in addition to, these surgical procedures.

"If a marketer thinks that cosmeceutical and anti-aging products are just for the aging Boomer, they should think again," said Don Montuori, Acquisitions Editor for Packaged Facts. "These products, particularly the ‘pop-prestige’ variety, are surprisingly popular among young adults, the people one would imagine would have the least use for them."

"Market Trends: The U.S. Cosmeceuticals and Anti-Aging Products Market" includes historical and projected dollar data, brand shares, and demographic profiles. It is designed to help executives compete successfully in the highly fragmented cosmeceuticals marketplace. The strategies of industry players like L’Oreal, Estee Lauder, Proctor & Gamble, Beiersdorf, and others are also provided.

Priced at $2500, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/1037623.html. It is also available through MarketResearch.com.

About Packaged Facts Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Matthew E. Seward at 301-468-3650 x205, or mseward@marketresearch.com.

 

cosmeceuticals and anti-aging statistics

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