Bo Derek Endorses SkinMedica TNS Recovery Complex

SAN DIEGO, January 04, 2005 -- No one better exemplifies "enduring beauty" than Bo Derek, and she advises that the first building block is maintaining skin health and beauty. At 48, Bo's radiant beauty invites frequent inquiries as to her secret. How does she do it? For the first time, the "Perfect 10" has decided to reveal her secret and endorse a product line that she believes is the best available -- SkinMedica's(R) Tissue Nutrient Solution (TNS) Recovery Complex(R) and family of products. Bo credits the TNS line for maintaining her skin's youthful luminescence.

After spending many years in the sun without the protection of sunscreen, Bo realized her skin was in danger of becoming sun damaged. She tried several over-the-counter and prescription skin care products that promised to help rejuvenate her skin, but none delivered on their promises. It wasn't until Bo's dermatologist, Dr. Mark Rubin, explained the science behind SkinMedica's TNS that she became optimistic.

"My dermatologist directed me to these products, informing me that SkinMedica's TNS Recovery Complex included human growth factors that were clinically proven to actually heal skin," said Derek. "The results have exceeded my expectations, and I have faithfully used SkinMedica's TNS line for the past several years."

The TNS Recovery Complex is comprised principally of NouriCel-MD(R), a proprietary mix of multiple human growth factors, soluble collagen, matrix proteins and antioxidants, which deliver visible improvement in the appearance of wrinkles, dyspigmentation and skin firmness. The TNS family of products is part of a medically supervised skin care regimen managed by physicians. SkinMedica's Physician Finder, found at: www.skinmedica.com, can provide those interested with a simple way to locate a physician in their area.

"It's easy to become overwhelmed by the hundreds of anti-aging products that are currently on the market," added Bo. "I strongly recommend consulting a dermatologist, or other physician, before embarking on a new skin care regimen. It's the best way to find out what really works."

"We are delighted to have Bo Derek, the very paradigm of continuing beauty, select our products and now become a spokesperson for them," noted SkinMedica President and CEO Rex Bright. "We value an association with a woman whose outward beauty is matched by her beauty of spirit, as exemplified by her ongoing work as Honorary Chairperson of the VA's (Department of Veterans Affairs) National Rehabilitation Special Events. We look forward to a long association with this star whose beauty will continue to inspire other women."

About SkinMedica

SkinMedica is a privately held specialty pharmaceutical company marketing both prescription and cosmeceutical dermatology products. SkinMedica's EpiQuin(TM) Micro (4% Hydroquinone) treats melasma and postinflammatory hyperpigmentation, and VANIQA(R) (eflornithine hydrochloride) Cream, 13.9% is the only FDA-approved prescription product for the treatment of unwanted facial hair in women. The company's full line of cosmeceutical products, which is sold through physicians, includes TNS Recovery Complex(R) with NouriCel-MD(R) to help improve the health and appearance of aging skin. SkinMedica is based in Carlsbad, California. For information, visit:
www.skinmedica.com

SkinMedica cautions you that statements included in this press release that are not a description of historical facts may be forward-looking statements. The inclusion of forward-looking statements should not be regarded as a representation by SkinMedica that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in SkinMedica's business due to a number of factors, including: (i) we and our products face significant competition; (ii) if we do not successfully manage any growth we experience, we may experience increased expenses without corresponding revenue increases; (iii) we are dependent on third parties for supply of all the products we offer; (iv) unexpected adverse side effects or inadequate therapeutic efficacy of our products could delay or prevent product development or commercialization, or could result in recalls or product liability claims; and (v) we may not be able to identify appropriate acquisition, licensing, or co-promotion candidates in the future or to take advantage of the opportunities we identify. All forward-looking statements are qualified in their entirety by this cautionary statement and SkinMedica undertakes no obligation to revise or update this news release to reflect events or circumstances after the date hereof.

VANIQA(R), EpiQuin(TM) Micro, TNS Recovery Complex(R), NouriCel-MD(R) and SkinMedica(R) are trademarks of SkinMedica, Inc.

For further information, please contact: Carin Canale, Media Relations of Atkins + Associates, +1-858-527-3498, , for SkinMedica. ccanale@irpr.com

Web site: www.skinmedica.com

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