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Valeant Pharmaceuticals Launches Kinerase Cream and Intensive Eye Cream in Europe

(press release from Valeant Pharmaceuticals International)

COSTA MESA, California, April 30-- Valeant Pharmaceuticals (NYSE: VRX) announced at the European Academy of Dermatology and Venereology (EADV) today that it will launch its Kinerase(R) product line in major markets in Europe. Kinerase products are currently marketed in North America to help the skin retain moisture and reduce the appearance of fine lines and wrinkles.

The 40 gram Kinerase Cream and the Kinerase Intensive Eye Cream will be available in France, Italy, Germany, Switzerland, Austria, Spain, Portugal, Greece, Belgium, the Netherlands, Luxembourg, Norway, Sweden, Finland, Sweden, Denmark, Poland, the United Kingdom and Hungary in mid-2004. Following the launch in these initial countries, Kinerase will also be launched in the Czech and Slovak Republics later in the year.

 
KINERASE INTENSIVE EYE CREAM
The new eye cream contains a 25 percent higher concentration of Kinetin, the natural substance in Kinerase products that helps the skin retain moisture and reduces the appearance of fine lines and wrinkles.

"After obtaining additional rights to Kinerase, we are excited to be launching this important product in the critical European marketplace," Valeant's President and Chief Operating Officer, Timothy C. Tyson, said. " We get consistently positive feedback from physicians and consumers who use Kinerase and we look forward to sharing the product with the European market."

The Kinerase product line, including the cream and intensive eye cream, contain kinetin, a natural agent that allows the skin to retain more moisture, making the skin feel firmer and healthier, improving the skin's overall appearance. In a 24-week study of the Kinerase cream, 90 percent of participants reported an improvement in the texture of their skin and 87 percent reported an overall improvement in the appearance of their skin.

 
KINERASE CREAM and Lotion
Erase wrinkles without the burning redness and peeling that you get with Renova and Retin A!!

Kinerase Cream and Lotion have been marketed by Valeant Pharmaceuticals in the U.S. since 1999. The product has shown substantial growth since 1999, with 2003 gross sales reaching $10.9 million.

The product is distributed primarily through dermatologists and plastic surgeons and is also available behind the counter at select pharmacies. Kinerase can be purchased online at www.kinerase.com.

About Valeant

Valeant Pharmaceuticals International is a global, publicly traded, research-based specialty pharmaceutical company that discovers, develops, manufactures and markets a broad range of pharmaceutical products. More information about Valeant can be found at www.valeant.com.

FORWARD-LOOKING STATEMENT

This press release contains forward-looking statements within the meaning of the federal securities laws relating to expectations, plans or prospects for Valeant Pharmaceuticals. These statements are based upon the current expectations and beliefs of Valeant Pharmaceuticals' management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include market acceptance of new products and other market conditions and factors beyond Valeant Pharmaceuticals' control, the company's ability to develop successfully and introduce line extensions, and the risk factors and other cautionary statements discussed in Valeant Pharmaceuticals' filings with the U.S. Securities and Exchange Commission.

 

For further information, please contact: Jeff Misakian of Valeant Pharmaceuticals, +1-714-545-0100, ext. 3309.

 

Web site: http://www.valeant.com

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