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Subscribe to a Free Cosmetic Surgery Newsletter Press release from Basic Research Salt Lake City, Utah…In a turn of events that is arguably one of the strangest in the history of cosmetics, American women have started putting a stretch mark reducing emulsion on their faces in hopes of looking younger. Believing the cream to be the ultimate, undiscovered anti-wrinkle, anti-aging, anti-crow’s feet treatment, women are spreading the word about the surprising results – and buying so much of the product, the manufacturer is considering a re-release of the formula as a face cream. (www.strivectin.com) StriVectin-SD, from Klein-Becker usa and distributed exclusively by Basic Research (Salt Lake City, Utah), is marketed as a stretch mark reducing cream in popular fashion and fitness magazines, and is sold in more than 11,200 retail outlets, including GNC. Company information states that the formula can reduce the depth, length, redness and roughness of stretch marks. Based on research performed by a prominent French biocosmetic manufacturer, StriVectin-SD has the clinical trials to demonstrate its effectiveness.
First released in May 2002, StriVectin-SD has already sold over 1,000,000 applications – making it the fastest selling stretch mark reducing product in the American market. But almost immediately, salespeople and Basic Research began hearing testimonials from women who found the cream so soothing when applied to stomachs, hips, and thighs, they rubbed a bit on their faces. "That’s when the story got very interesting and a little strange," explained Dennis Gay, CEO of Basic Research. "Suddenly, as many women were buying StriVectin for anti-aging as were buying it for reducing stretch marks. We were baffled. Of course, we have clinical trials to show how effective StriVectin’s active ingredients are in reducing the length, width and discoloration of existing stretch marks. But what makes the product so effective as an anti-wrinkle treatment?" The answer came in July – and from an unexpected source. Two research reports focusing on a key active ingredient in StriVectin were released at the 20th World Congress of Dermatology. Dr. Karl Lintner examined the effects of a patented hydroglycolic solution (PAL-LYS-THR-THR-LYS-SER) versus retinol on photo-aged skin. A double-blind "half-face" study involved 16 healthy women who applied a cream containing retinol to the crow’s feet area on one side of the face and the same base cream containing the hydroglycolic solution to the other side. Significant improvement was measured using profilometry of wrinkle depth, length, volume, roughness for subjects using the peptide solution. Dermatological scoring as well as image analysis confirmed a decrease in overall roughness and deep facial wrinkles with both treatments; however, two-month data suggests that the peptide solution thickened the skin about 1.5 times faster than retinol, and it did not cause the inflammatory reactions frequently associated with retinol treatment. "We finally had our answer," said Gay. "We had clinical confirmation that StriVectin-SD did indeed help reduce wrinkles and improve skin texture. But isn’t it interesting that consumers were ahead of the researchers. Women are looking for a safe, effective way to reduce wrinkles without resorting to Botox treatments and cosmetic surgery. StriVectin seems to satisfy this demand, and we’re thrilled to be a part of this ‘underground’ cosmetic revolution – even if we were a step or two behind the curve." In response to the heightened demand, Basic Research is increasing the production of StriVectin-SD. And there have been internal discussions about reformulating StriVectin specifically for use on the face. "No decision has been made yet," said Gay. "But why would we want to change something that’s working so well?" In the meantime, Basic Research expects sales of StriVectin-SD to intensify as this newest "pop" cosmetic phenomenon continues to proliferate unabated. For More Information Contact:
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RESTYLANE Botox®, is a registered trademark of Allergan, Inc.
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